Tug-Wo
COMING SOON
Launching September 14, 2026
The best game you'll play together.
The tug toy for puppies 8 weeks and up, small or large breed. For shared play, a little rough-and-tumble, and the bond you build in between.
The story
Puppies want to play. With you most of all.
Tug is one of the oldest games there is. A pull, a wiggle, a happy little growl — and you're both in it together.
Played with a clear start and stop, tug isn't trouble. It's trust. It teaches give-and-take and burns off energy the good way.
Tug-Wo is made for exactly that.
Built for the pull — and the chew.
Tug-Wo is soft cotton rope looped through a rubber ring. Two textures, one happy game.
The rubber ring is easy for little paws to grab, and springy enough to make tug feel fun. Firm for growing teeth, ready for the rough-and-tumble.
The soft cotton rope feels gentle in the mouth. The tassels are lovely to nuzzle and explore — a little sensory comfort while they play.
Small tools. Big life skills.
The play you do today is the habit they carry forward.
A shared pull teaches your puppy to take turns, to let go when asked, to check in with you mid-game. Big skills, learned through fun.
It never feels like a lesson. It just feels like play — which is exactly why it sticks.
Sound familiar?
Is tug-of-war bad for my puppy? Not when it's played with a clear start and stop. Tug play builds confidence and gives you both a shared moment of fun.
Will playing tug make my puppy pushy or aggressive? No — tug with simple rules teaches control, not aggression. It's connection, not competition.
What is Tug-Wo made of? A soft rubber ring and soft cotton rope — gentle in the mouth, tough enough for real play.
When should I start playing tug? From 8 weeks, in short, gentle sessions. Let your puppy learn the game at their own pace.
The moments that matter
The first time they let go the moment you ask. The tail going the second you pick it up. The tired, happy flop when the game winds down.
These are the good days. Growls and grins and all.
Part of the Happy Tails Kit — pair it for active play, focus, and everyday habit-building.
- 1 × Tug-Wo - soft cotton rope looped through a rubber ring, sized for your puppy.
- Soft cotton, chosen on purpose - we picked a soft cotton for the way it feels in their mouth. Gentle, soothing, and nice to nuzzle.
- Made for curious senses - the soft tassels are lovely to mouth and explore, just right for a puppy working the world out.
- The rubber ring is easy for little paws to grab and springy to pull, ready for the rough-and-tumble.
Go by the puppy in front of you today — not the dog they'll become.
Start with Small if your puppy's still little, or you've got a small breed. Easier for little mouths to grip and pull.
Choose Large if you've already got a big pup on your hands — an 8-week Lab or Golden is a lot of puppy.
In between? Start Small. Lots of puppies grow into Large as they get bigger and stronger — so don't be surprised if the next size up is in your future.
Shipping
Free US shipping over $50, flat $5 under. Orders leave us in 2–3 business days, and tracking hits your inbox the moment yours ships. US only, for now.
Puppy coming home soon? Order about 10 days ahead so the kit's ready before they are.
Returns & Warranty
Changed your mind? 30 days to send it back, unused with tags on. Something faulty? Every kit's covered for 12 months — email a photo and we'll sort a replacement or refund.